Ideasthat spread.
Rawaj is a Saudi creative agency. We make the identities, campaigns and content people talk about and share.
Brand identities، Ad campaigns، Social content، Video production، Paid ads، Outdoor
Good advertising isn't just seen, it gets passed on. We start by understanding your audience, build one clear idea, then craft it so it reaches people and stays with them.
From the Rawaj lab
Work and concepts we made to show how we think and how we see brands.
All work
OutdoorA billboard you can read from afarCreative concept by Rawaj 
Identity and packagingSpecialty coffee identityCreative concept by Rawaj 
Product photographyLaunching an oud perfumeCreative concept by Rawaj 
Social mediaA month of contentCreative concept by Rawaj 
Video productionA product ad in the studioCreative concept by Rawaj 
Events and exhibitionsAn exhibition standCreative concept by Rawaj
What we make
Brand identity
A logo and complete visual system that makes your brand recognisable at a glance.
- Logo
- Colour and type
- Brand guidelines
- Print applications
Ad campaigns
One central idea, carried through every channel your audience uses.
- Creative concept
- Messaging
- Launch plan
Social media management
Steady content in your brand's voice, and daily conversation with your audience.
- Monthly content plan
- Design
- Copywriting
- Reports
Photo and video production
Filmed ads and short videos made to be watched to the end.
- Video ads
- Reels
- Product photography
- Motion graphics
Paid advertising
Planned campaigns on Snapchat, TikTok, Instagram and Google, measured in numbers.
- Targeting
- Budget management
- Optimisation
Print and outdoor
Billboards and print that stop people in the street and at exhibitions.
- Billboards
- Brochures
- Exhibition stands
Who we work with
We work with companies and brands across sectors, all over the Kingdom.
- Real estate
- Restaurants and cafés
- Perfume and beauty
- E-commerce
- Clinics and health
- Education and training
- Events and exhibitions
- Contracting and industry
- Tourism and hospitality
How we work
- 1
Listen
We learn your business, your audience and your goals.
- 2
Think
We research and shape the idea and the strategy.
- 3
Make
We design, write and film to a high standard.
- 4
Launch
We publish in the right channels at the right time.
- 5
Measure
We track results and keep improving.
Why Rawaj
One team from idea to launch
Strategy, design, filming and ads under one roof, so your idea isn't lost between suppliers.
We write for your audience in their language
Native Arabic content that understands the Saudi market and its culture, not translated imports.
A clear quote before we start
You know what you'll get, what it costs and when it's delivered before any work begins.
Results you can measure
Regular reports in numbers showing what worked and what we'll improve.
Got an idea?Let's make it spread.
Tell us about your project and we'll come back with an idea and a clear plan.
Put your request together in a minute
Pick what you need and leave your number. We'll come back with an idea and a quote.
Questions people ask
How much does it cost to work with you?
It depends on the size of the project and the services you need. We send a clear, itemised quote once we understand what you need, and no work starts until you approve it.
How long does a brand identity take?
Usually three to five weeks, covering research, concepts, revisions and the brand guidelines.
Do you work with clients in other cities?
Yes, we work with clients across the Kingdom. Most meetings happen online, and we travel for shoots and events when needed.
Who owns the designs and files after delivery?
You do. You receive the full source files and the rights to use them once payment is complete.
Do you manage paid ad budgets?
Yes. We plan the campaigns, manage the budget on each platform and send regular reports. The ad spend itself is paid to the platform directly from your account.